How to read the numbers on this site
Last updated October 21, 2026.
No promise of earnings
Smart Sellers Academy does not promise or guarantee that you will earn any money. Owning an online business carries real risk. You can lose some or all of the money you put in.
Case studies are individual results, not typical ones
Each case study shows one partner's store. We chose these stores because they show what our team does, not because they are average. We have not shown that these results are typical of what most partners earn. Many stores earn less than the ones shown, and some lose money.
The figures on each case-study page are the ones stated in that store's video walkthrough, for the period the video names, as shown in the store's own dashboard. They have not been independently audited. Revenue means sales. Profit is as stated in the video, and it may not include every cost, such as our fees, taxes or the partner's own expenses.
What your results depend on
- The capital behind your store, and how much of it is put to work
- The products, the competition and demand in your categories
- Timing, seasonality and the wider economy
- Platform rules and decisions: Amazon and TikTok can change their policies or fees, or restrict an account
- Supplier costs, shipping costs and tariffs
Portfolio figures
Figures about our team, such as businesses built, portfolio revenue and purchasing power, are approximate totals across the businesses our team has built and runs. They describe our team's experience. They are not the results of any one partner, and they are not a forecast of yours.
Guarantees
Any guarantee described on this site applies only on the terms written in your program agreement. Where this site and the agreement differ, the agreement controls.
Market figures
Figures about TikTok Shop and Amazon come from the sources named next to them, such as Momentum Works, Tabcut and Amazon's annual reports. They describe the market, not what any store will earn.
Not advice
Nothing on this site is legal, financial, tax or investment advice. Comparisons with other options, such as stocks, rental property or franchises, are general and simplified. Talk to a qualified professional before you invest.
Not affiliated
This site is not part of, endorsed by or sponsored by Amazon, TikTok, Meta or any other platform. All trademarks and logos belong to their owners.
Questions
Ask us anything on your call, or email [email protected].
Own a cash-flowing online business. Our team runs it.
Pick a time that works for you. We'll learn about your goals, answer your questions, and when it's a fit, show you some of our live stores, inside real dashboards.
- A business in your nameUnder your own brand, with your capital in your own account.
- Our team runs it day to dayProducts, listings, fulfillment and creators.
- You see every numberIncluding the costs, on regular calls with your team.